Advertising Mascots That Are Not Around Anymore...

 Here Are Some Advertising Mascots That Appeared In Ads... Then They Dissapeared And Not Found Again...

• The Burger King Kids Club Gang was created in 1989 to succeed the King and lasted until 2005. They were replaced with the Honbatz. The Honbatz have also been discontinued outside of New Zealand and some European markets.
• During the creation of StarKist Tuna, the mascot on the packages was of a fisherman with an earring. Starting with commercials in the 1960s, Charlie the Tuna was introduced, yet the fisherman remained on the package. By the 1980s, Charlie had become the full mascot on both the advertisements and the commercials, replacing the fisherman entirely.
• In the 80s, Cinnamon Toast Crunch had three bakers as their mascots. By the time the 90s rolled around, the head baker, Wendell, remained while the other two, Bob and Quello, disappeared. Around the 2010s, Wendell was gradually phased out as well, having not appeared in a commercial for several years, and was eventually removed from the cereal boxes. In his place, the cereal's current mascots are sapient cereal pieces (known as "Crazy Squares") who are prone to eating each other. Wendell hasn't been entirely forgotten by General Mills, however, as the character made a brief return in 2022 for a 90s nostalgia promotion (but Bob and Quello still did not).
• Coco Krispies went through a variety of mascots before Snap, Crackle and Pop of Rice Krispies took over that cereal as well.
• Inverted with the French version of the same brand, which went through a bunch of renames until finally settling on "Coco Pops": Not only did its French mascot Coco the monkey endure through the decades, he took over another Kellogg's brand, replacing the Chocos bear.
• Playhouse Disney, now Disney Junior, had some former mascots who have both been retired.
• a example in 2002 introduced a mascot for the block. He was a talking blob of clay called "Clay". Clay was eventually dropped when the block went through a rebranding.
• • In 1998, Domino's had a short-lived mascot, Dr. Crave, an action figure who stalked Domino's delivery people by bike or car. His commercials were done in a style similar to the Action League NOW! shorts on KaBlam!, using a mix of live action and stop-motion.
  • In 2000, they had another short-lived mascot named Bad Andy, a mischievous monkey puppet who made things difficult for a group of characters dubbed the Domino's Crew (consisting of Jeff, Anthony, Carla, and the manager, Charlie). He was dropped after their 2001 Cinna Stix promotion.
• Dunkin' Donuts had Dunkie, a figure made entirely out of donuts and wearing a paper hat and coffee cup. He was soon phased out.
• Erin Esurance, a pink-haired spy, was a mascot to the auto insurance company Esurance. She was used for several years in the 2000s. Soon, afterthat, Erin has since been retired from the company.
• In 2009, the video game store chain GameStop (EB Games in other areas) began using a profane Funny Animal rabbit mascot named Buck Bunny that made fun of 2D platformers. He had an elaborate lore about how he began on an Atari title called Bunny's Big Adventure and soon became the most popular mascot in gaming (even more so than Mario). But Buck's popularity dwindled between the 8-bit and 16-bit eras and this led to his downward spiral into poverty, alcoholism, and prostitution. Buck stayed in his rut until GameStop asked him to be in commercials in 2009. The meta story, however, is just that Buck started out in an ad parodying platformers called "Bunny Money" and he became so popular that he was soon made into their mascot. In 2012, Buck was retired in North America but, as of 2018, he still exists in other regions (such as Australia, New Zealand, and Switzerland). In his modern form, several areas use a cutesy Lighter and Softer Buck meant to appeal to kids.
• GEICO has a tendency to hedge betting on their mascots' viability:
  • The GEICO Cavemen are likely the most famous example, having been a mascot to rival the gecko for a few years, getting a brief series for a half-season, and then disappearing without a trace.
  • Maxwell the Pig was last seen on June 11, 2014. He is presumed retired, as his only social media presence is run by fans.
• Hardee's originally had a chef standing in front of a barbecue. He didn't last long.
• Host Cereals:
  • Honeycomb rarely has a mascot, but when it did, it was the bizarre CGI character Crazy Craving. It lives on in peoples' memories, just not on the airwaves.
  • Fast food chain Jack In The Box used to have clown mascots (not so much specific characters as general theming), but got rid of them in 1980 (with explosives) in order to reposition themselves as a more mature brand. The concept returned as part of a rebranding in 1994, which introduced "Jack Box" as the company's high-powered CEO who just happens to have a giant clown head.
  • MetLife: Snoopy spent decades as the mascot of the company, but was retired along with the other Peanuts characters after MetLife's restructuring in 2016.
  • Noggin, a edutainment channel by Nickelodeon, has cycled through three mascots:
  • The channel had a small green pickle creature named Phred as its mascot for its first few years.
  • He was replaced with a circular blue ball creature named Feetface when the network was retoooled for a younger demographic in 2002.
  • Nickelodeon's mascot in the mid-to-late '90s was Stick Stickly, a talking popsicle stick with a face on it. He hosted various blocks and promotions on the network and even received a few TV specials (Oh, Brother! and Stuck). He was retired after 1998, but was brought back on NickRewind during the "The '90s Are All That" and "The Splat" brandings of the block.
  • Replacing Stick Stickly in 1999 were Henry and June of KaBlam!, having them serve as the hosts of various programming blocks on the network as well as the "Nicktoon World News" segments. Nickelodeon retired them in 2001 (a year after KaBlam! had ended) and unlike Stick Sticky, have not been revived since.
  • Loopy used to be the mascot of Kellogg's Honey Loops (and some of it's international variants) from the 1990s to the late-2000s/2010s where he was replaced by the female bee mascot of Mello Pops (known as Honey Pops in the UK), Pops.
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