Respect The Pouch, Remember Those Ads? They Were Funny!
- The Capri-Sun Respect the Pouch campaign shows various kids destroying their Capri-Sun pouches in creative ways (hitting it with a baseball bat, poking multiple holes in it with their straw, inflating it to use as a Whoopee Cushion, etc.), then undergoing a Transformation related to what they did to the pouch. The campaign insists that playing with the Capri-Sun pouch is a bad idea, but they just draw more attention to how fun it is to things with the pouch — which, indeed, was the intention.Narrator: We told kids not to do something, and, of course, they did it. 400 copycat YouTube videos later, we knew we were onto something.
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