- Sunrise's other multimedia darling, the Love Live! franchise is not much different. The multiple animation productions tie-in with continuous merchandise releases, such as CDs with the songs that the idols perform in anime, waffers with collectible cards, nesoberi plushies, keychains and more bizarre paraphernalia like nippers and fidget spinners. The bulk of the sales, however, comes from the CD and Bluray releases that accompany each anime episode, which contain lottery codes for live concerts; it's not uncommon to see fans purchase 10 or more CDs while attempting to win a ticket. And this is without getting into the mobile games, that hold multiple events to promote the anime, and viceversa. The franchise has stayed in the top 10 of the best selling franchises in the Oricon chart since 2015 thanks to this.
No comments:
Post a Comment